What this service solves

Unauthorized sellers can undercut MAP, win your Buy Box, wreck conversion, and make every advertising dollar less efficient.

ALFI treats brand protection as an operating rhythm, not a one-time cleanup. We monitor, document, escalate, and keep pressure on the channels that leak inventory into your marketplace presence.

Buy Box defense log

Protection work is tracked like an operating queue, not a one-time cleanup.

The system is continuous monitoring, evidence capture, escalation, and follow-up until the catalog stabilizes.

Signal Seller identity and price

A seller name alone is not enough. Price, fulfillment method, and repeat behavior reveal the enforcement path.

Document violations and source patterns daily.
Signal Buy Box ownership

Lost Buy Box share turns ad spend into traffic that may convert for another seller.

Tie protection alerts to PPC pacing and listing priorities.
Signal Evidence quality

Amazon escalations move faster when claims include clean screenshots, order proof, IP context, and policy references.

Build reusable evidence packets for recurring offenders.

How ALFI partners

Your brand is treated like something worth defending personally.

Brand protection is relationship work as much as marketplace work. We stay close enough to understand your reseller network, pricing rules, and what a lost Buy Box actually costs you.

  • You work with senior operators who understand both the Amazon policy path and the business relationship behind it.
  • We connect seller cleanup to PPC, pricing, and conversion instead of treating enforcement as a separate task list.
  • Joint accountability matters here: we escalate what we can, and we help you close the upstream leakage that platform complaints cannot fix alone.

What ALFI handles

Seller Monitoring

Track who is appearing on your listings, at what price, and with what fulfillment method.

MAP Enforcement

Document violations and support distributor or reseller enforcement.

IP Escalation

Use Brand Registry and evidence packages when sellers misuse protected assets.

Buy Box Defense

Connect seller cleanup with PPC, pricing, and conversion recovery.

Outcomes we optimize for

  • Daily Buy Box and unauthorized seller monitoring
  • MAP enforcement support and documentation
  • Cease-and-desist workflows and escalation packages
  • Brand Registry and IP complaint coordination
  • Counterfeit and listing abuse reporting

How the work runs

  1. 01

    Map the leakage

    We identify unauthorized sellers, price behavior, and recurring sources of supply.

  2. 02

    Escalate with evidence

    We build the documentation needed for platform complaints and partner enforcement.

  3. 03

    Monitor continuously

    We keep the catalog watched because unauthorized sellers return when monitoring stops.

Questions buyers ask

Can you remove every unauthorized Amazon seller?

No agency can guarantee that. We can build the evidence, escalation, and monitoring process that gives you the best practical chance of removal and deterrence.

Does brand protection improve advertising performance?

Often, yes. If unauthorized sellers steal the Buy Box or undercut pricing, ad traffic can convert for someone else or convert at worse margins.