ALFI - Amazon Growth Agency for 7-8 Figure Brands

Scale your Amazon brand profitably. ALFI is a profit-first Amazon growth agency that helps 7-8 figure Amazon sellers increase margins, reduce chaos, and compound growth week over week.

What is ALFI?

ALFI is a profit-first Amazon consulting agency founded by Naeela Shah, a former Director at Toyota Canada who built, scaled, and exited her own Amazon brand. We help established Amazon sellers (7-8 figures) scale profitably through strategic PPC management, listing optimization, and full account management.

Amazon Growth Services

Why Choose ALFI as Your Amazon Agency?

Industries We Serve

ALFI works with 7-8 figure Amazon brands across multiple categories:

Our Results

Book a Free Amazon Profit Teardown

Ready to scale your Amazon business profitably? Book a free 30-minute profit teardown call with our team. No prep required, zero obligation. We'll identify where your profit is leaking and discuss strategies specific to your brand.

Contact ALFI to schedule your call.

Scale Your Brand.
Maximize Profit.

Senior Amazon operators who turn margin, inventory, and advertising data into weekly growth decisions.

Founder-led. Profit-first. No junior handoff.

Seller operations Profit command center
amazon
Live account room
Sales $1.37M
Orders 18.4K
Contribution 42%
Hero ASIN Fund
Low margin SKU Cut
Inventory depth Ready
ACoS 34→21%
Profit/unit +40%
Retention 100%
The Reality Check

Growth Shouldn't Feel Like a Trap

These are the bottlenecks we hear from serious Amazon operators every week.

01

Margin Drift

Revenue is moving, but contribution margin is not. You need senior operators who can see which SKUs deserve spend and which ones are quietly draining cash.

Audit Margin
02

Agency Fatigue

Reports are not strategy. ALFI stays close to the account, makes tradeoffs with you, and does not hide behind junior campaign managers.

See Services
03

No Time to Think

You are still the CEO, operator, and firefighter. We take ownership across ads, catalog, inventory signals, and account health so you can lead the business.

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04

Ad Costs Eating Margin

TACoS keeps rising because spend is not tied to real profit per unit. We cut waste and move budget toward products that can actually scale.

PPC Approach

Ready to see where margin is leaking?

Book Your Free Profit Teardown

We Get It

We've Been Where You Are

Our team has managed Amazon brands from launch to exit. We've felt the frustration of watching margins erode while revenue climbed. That's why we built Alfi differently.

$0M+
Revenue Managed
0%
Avg Profit Growth
0+
Categories

We're not an agency that optimizes for ACoS. We're operators who optimize for profit per unit — because that's what actually grows your business.

The Strategy

Here's How We
Help You Win

Senior operators turn Amazon complexity into weekly profit decisions.

Chapter 01: Diagnose

Senior Growth
Strategy

We start with your actual economics, catalog, inventory pressure, and growth constraints. The plan is not a playbook. It is a ranked set of decisions your account can act on.

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Execution Plan

  • Margin Deep Dive

    Contribution margin, fees, COGS, ad spend, and cash pressure by SKU.

  • Operator Roadmap

    What gets fixed first, what waits, and what is not worth doing.

  • Category Judgment

    Where to push rank, protect margin, expand channels, or hold cash.

Chapter 02: Metrics

Profitable PPC

Optimize for profit per unit . Make every ad dollar work harder.

ROAS can hide bad economics. ALFI cuts waste, protects contribution margin, and reallocates spend to the products that can actually scale.

See Advertising approach
Chapter 03: Expand

Expansion
With Guardrails

Expansion only works when the economics support it. We size the opportunity first, then manage marketplace launch, inventory, catalog, and advertising end to end.

Explore Shopify to Amazon

Canada

North American Market

Europe

Pan-EU FBA Network

United Kingdom

Key Western Market

Chapter 04: Insight

Total Visibility

Weekly calls, real dashboards, and senior judgment close enough to catch margin drift before it becomes a habit.

24/7
Account Visibility

See the work, the numbers, and the decisions behind them.

Real-Time
Profit Discipline

Margin, spend, and account health reviewed against the same goal.

Direct
Direct Communication

No junior handoff. Senior operators stay close to the account.

The Stakes

Two Paths Forward

Every month you wait, margin erosion compounds.

Stay the Course

  • Margins continue to shrink quarter after quarter
  • You burn out managing everything yourself
  • Competitors with better margins outspend you
  • Your exit valuation suffers from weak profitability

Partner with Alfi

  • Healthy margins that grow with revenue
  • Time back to focus on product and strategy
  • Confident ad spend backed by real unit economics
  • A business that's valuable — and sellable
Results That Speak

Brands That Made the Switch

Here's what happens when profit becomes the priority.

$12M

In Revenue

-42.7% Ad Spend, +40% Conversion

"Our previous agency chased revenue growth. No one was watching the bottom line. ALFI cut our ad spend by nearly half and our conversions still went up 40%. For the first time, Amazon is actually profitable for us. We were spending more to grow less. Now we're spending less and growing more."
H

Hiral

Founder & CEO, Fine Jewelry Brand

Read Story
$5.8M

In Revenue

From Rank #300 → #1

"We were stuck at rank #300, basically invisible. In five months, ALFI took us to #1 in our category, expanded us into three North American marketplaces, and we're tracking a 5.5x return on what we've invested. Other agencies wanted to manage our ads. ALFI built a growth strategy around our business."
S

Sarah

Founder & CEO, Commercial Kitchen Equipment

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$4.6M

In Revenue

+22% Profit Payout

"In just six months, our brand transformed from a cost center into a high-margin growth engine. I can't point to one magic move. Every part of this process compounded to explode our business. I went from 50+ hours a week in operations to actually running the company again."
M

Matt

Founder & CEO, Industrial Brand

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$3M

In Revenue

Zero to #1 Best Seller

"Our customers kept asking for us on Amazon and we had nothing there. ALFI handled the compliance, the listings, the advertising, everything. Now we're a Best Seller in the category and Amazon is a real revenue channel for us. It went from 'we should probably do this' to 'why didn't we do this sooner.'"
S

Srini

Brand Founder, Eco-Friendly Cleaning Products

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Imagine an Amazon business where revenue and profit grow together.

Ready to Scale
Profitably?

One call. No pressure. Just clarity on where your profit is leaking.

Book Your Free Profit Teardown

30 minutes. No prep required. Zero obligation.

We partner with 18 brands at a time. Currently accepting 2 new clients.

Insights & Resources

Latest from the Blog

Expert strategies and insights to help you scale your Amazon business profitably.