What this service solves

Most Amazon agencies report ROAS. That is not enough when product costs, FBA fees, storage, promo spend, and inventory constraints decide whether growth is actually profitable.

ALFI manages campaigns from the unit economics up: which ASINs can absorb spend, which keywords create profitable demand, and where advertising is cannibalizing sales you would have won organically.

Margin command center

The ad account is rebuilt around SKU-level profit signals.

Every budget move has to survive a contribution-margin check before spend scales.

Signal ASIN payout after fees

Revenue is not treated as profit until landed cost, FBA fees, returns, and promo spend are accounted for.

Set ASIN-level bid ceilings before scaling spend.
Signal Search term role

Queries are separated by discovery, ranking, defense, and harvesting instead of living in one blended campaign.

Move terms into clean campaign jobs with different budgets.
Signal Inventory risk

Fast-moving SKUs should not receive the same budget logic as constrained or low-margin SKUs.

Pace spend weekly against stock cover and margin.

How ALFI partners

Senior PPC strategy without the junior handoff.

Advertising is where incentives can drift fastest. ALFI keeps the work founder-led and profit-aligned, so the person setting strategy is accountable for the margin outcome, not just ad activity.

  • Senior operators stay close to the account instead of passing weekly decisions to a rotating campaign manager.
  • Budgets are discussed in the context of cash flow, inventory, contribution margin, and your real appetite for growth.
  • No long-term lock-in. We keep the relationship by making the account healthier every month.

What ALFI handles

Sponsored Products

Keyword, ASIN, and category targeting structured around profitable SKU clusters.

Sponsored Brands

Brand defense, storefront traffic, and product collection campaigns for higher-consideration buyers.

Sponsored Display

Retargeting, cross-sell, and category audience campaigns that support the broader funnel.

Video Ads

Short-form product education and proof points for categories where buyers need context.

Outcomes we optimize for

  • Contribution-margin scorecards by ASIN and campaign
  • Search term harvesting tied to profitability, not volume
  • Campaign cleanup across wasted broad match and duplicate targets
  • Brand defense and conquesting rules that protect margin
  • Weekly budget moves based on inventory, rank, and payout impact

How the work runs

  1. 01

    Audit the economics

    We map ad spend to actual payout by ASIN, then identify campaigns that create revenue but destroy profit.

  2. 02

    Rebuild the structure

    We separate discovery, ranking, defense, and harvesting so each campaign has a clear job.

  3. 03

    Move budget weekly

    Budgets shift based on margin, search rank, stock risk, and the next highest-return opportunity.

Questions buyers ask

Do you manage existing Amazon PPC accounts or rebuild from scratch?

Usually both. We preserve what is working, isolate waste, then rebuild campaign architecture where the current structure prevents clean decisions.

Do you optimize for ROAS or ACoS?

We track both, but contribution margin is the decision metric. A campaign can have a good ROAS and still be bad for cash flow if the ASIN economics are wrong.